UVic Channel
Degree in Marketing and Business Communication
Translated by 
In a dynamic and changing environment is essential that new marketers are able to develop the management, assessment and evaluation to master all these innovations have been introduced in recent years and have revolutionized the concept of traditional marketing. Within this environment, communication has been a particularly active area and deserves special attention to the possibilities offered by all companies. For these reasons UVic is comprehensive and versatile professional, global and closer to concrete reality, with knowledge of the areas of marketing, market research, corporate communications, branding and e-business in an increasingly internationalized and globalized.
- Centre
- Faculty of Business and Communication
- Branch of knowledge
- Social Sciences and Law
- General information
- Entrance
- Syllabus
- Skills
- Practices
- Mobility
- Career
- Mode
- Face
- Credits
- 240
- Costs the first year
- € 5,000.00
- Places
- 50
Differential features
This is only a degree and with a personality in the current educational scene, for several reasons. First, it provides the basis of the traditional marketing mix and its connection with the different functional areas of business. But far from limited to, secondly, explores all the innovations and trends emerging in recent times and that further progress in the future: venda electronic platforms, innovation in marketing, international marketing, are some examples this will be a benchmark. Thirdly, and closely related to this issue are particularly relevant expertise in business communication, apart from establishing bases, also exploit new media and the latest technological innovations, and a challenge and an obligation to companies today, not forgetting the will to prepare professionals for leadership within the business organization.
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